With the rising trends of corporate gifting, it is vital to understand how important this is for your business. With so many options available in the market, choosing the right gift can be confusing sometimes. Here are some tips that can guide you through this process with minimal effort required from your side.
When most people think of corporate gifting, they think of a basket of fruits or a bottle of wine that can be sent to a client or prospect. While those gifts are fine, they aren't exactly memorable. The real value of corporate gifting lies in its ability to create long-lasting relationships with clients and employees. It's an opportunity for you to make an impression on someone who matters by giving them something personal and meaningful. It shows that you care about them as individuals rather than another name on your contacts list.
What is Corporate Gifting?
Corporate gifting is giving gifts to employees or clients to show appreciation. A corporate gift can be given to a group of people or an individual employee, and they are usually non-monetary in nature. The underlying philosophy behind corporate gifting is that it allows businesses to strengthen relationships, create loyalty, and achieve mutual goals among employees.
Corporate gifting has become increasingly popular in Indian culture, especially around the festival season. Corporate gifting has become the new norm during Diwali.
Corporate gifting is an excellent way to show your clients, employees and family members how much you appreciate their hard work. It also makes a great way for you to promote your brand or business by offering gifts at events and parties.
Read More: Ultimate Corporate Gifts Guide: Ideas & Strategies
Why is Corporate Gifting Important?
There's no denying that corporate gifting is a great way to show your employees that you care about them, and it’s also the best way to thank them for all their hard work. And if you're thinking of using this as an incentive or reward, then it's worth considering!
However, there are other reasons why corporate gifting is such an important tool in any business's arsenal:
- Corporate gifts for employees in India are a great way to show your team that their efforts make a difference. It's also easy to build relationships with your employees outside of the office, which can help create a more positive work environment.
- It creates a stronger bond between you and your clients. After all, who doesn't love getting gifts from people who appreciate their business?
- Corporate gifting improves the company's overall image by making it look more professional and trustworthy than those businesses that don't offer this type of service at all (which can make customers feel unsure while shopping).
- Whether a small token of appreciation or a large-scale corporate party, the idea behind gifting is simple: it's an acknowledgment that employees are human beings who deserve to be treated with respect and kindness.
How Corporate Gifting Can Impact Your Business?
The benefits of corporate gifting are not only for you but for your employees as well. Here are some of the ways that corporate gifting can positively impact your business:
- Increased employee morale and productivity: Corporate gift recipients tend to be happier, more engaged, and more satisfied with their jobs than non-gift recipients, which can translate into higher productivity levels for all concerned.
- A better employee/employer relationship: Gifting increases trust between employers and employees by showing appreciation for hard work and commitment through thoughtful gifts such as thank you gifts or gifts around special occasions such as Diwali.
- Improved relationship with clients: Improved relationship with clients, who often feel acknowledged that they have been given an expensive gift on behalf of another company or person they've done business with to show appreciation for their loyalty over time (or just because). This type of recognition helps build stronger bonds between businesses over time, leading to increased revenue growth together down the road when needed the most!
Tips for Choosing the Right Corporate Gift
So, now you know why corporate gifting is so important, but what about choosing the right corporate hampers for the occasion?
Here are some tips:
- Personalise it! The more personal, the better. Make sure that your chosen item reflects your brand and matches the occasion. For an occasion as grand as Diwali, you could opt for Diwali-themed gift hampers such as nuts, sweets, diyas, and more. If you wish to gift something more long-lasting for this occasion, Diwali-specific home decor is definitely worth considering.
- Choose corporate gifts for employees in India relevant to recipients’ interests and likings. It's best to avoid gifts that all may not like. Choose something that your employees will enjoy and cherish. Find one or two items that are well-suited for them, and make sure they can use them regularly!
- When it comes to gifting, please keep it simple. Don't go overboard with the choice of your gift. You want to make sure that your gift is something that adds to the joy of Diwali.
Best Corporate Gifts to give your Employees and Clients on Diwali
We are in the season of Diwali, and this is the best time to gift something to your employees and clients. Corporate gifting is the right option if you want to treat them with something special.
You can choose any of the following corporate gifts for employees in India:
- Premium Dry Fruits & Nuts – They're perfect for anyone who loves to snack on something healthy but indulgent—and they're sure to be a hit with your employees. Dry fruits & Nuts are also mandatory gift items during the festive season.
- Health Snackibles – These types of snacks come in an array of flavours and options, making them perfect for anyone who enjoys eating healthy foods but does not want anything too heavy on their stomachs. And we all like to binge on snacks during Diwali, don't we?
- Traditional Gifts - Gifts such as diyas and statues of Ganesh and Laxmi make excellent Diwali gifts. You can give these as part of your gift hamper or individually wrapped for each recipient. This way, everyone will be able to celebrate Diwali in style!
- Diwali-themed Home Decor - You can gift your employees Diwali-themed home decor such as lights, candles, etc. It's the festival of lights, after all! These items come in many different colours and designs, so there should be something perfect for everyone on your team!
Read more about: Corporate gifting trends 2023
Conclusion
With the rising trends of corporate gifting, it is vital to understand how important this is for your business. Corporate gifting has many benefits that will help you connect deeper with your clients and employees. In today’s world, where employee and client loyalty are extremely important, gifting allows you to show appreciation towards them and make them feel special. With so many options available in the market, choosing the right gift can be confusing sometimes. Still, some tips can guide you through this process with minimal effort required from your side.